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Funded by the STOP Act Grant to Prevent and Reduce Underage Drinking in Irvine

Unfortunately, many parents and other adults continue to dismiss underage drinking as a rite of passage; while others believe there is nothing they can do to stop it. We don't agree.

The TARGET 21 campaign is for parents and other adults who want to help young people grow up ready to live productive, healthy lives.

The TARGET 21 campaign emphasizes the negative impact alcohol has on the developing adolescent brain as well as the social and legal consequences of underage drinking.

  • The brain based research is compelling! It reveals that delaying the onset of alcohol use until at least the legal age of 21 significantly reduces a young person's chance of addiction in his or her lifetime.
  • Underage drinking is associated with a greater risk of academic failure, injury, crime, depression or suicide, sexual assault, HIV/AIDS and other sexually transmitted diseases, alcohol poisoning, and death.